Promotions & Incentives
Enhance the Value of Your Mail
USPS offers a wide variety of promotions and incentives designed to add value to your mail. Whether you'd like to take advantage of new products and technologies or reinvigorate your mail, USPS will help you stay on the cutting edge when serving your customers.
Initial Enrollment
To take advantage of USPS® mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.
How to Enroll in Mailing PromotionsMailing Promotions Portal
Mail advertisers: Start your participation in the discount and incentive programs for First-Class Mail® and USPS Marketing Mail® in the new Mailing Promotions Portal, which features a streamlined sample review process, improved submission tracking, and expert answers to your questions. Learn more with our free guide.
Guide to the USPS Mailing Promotions Portal2024 Mailing Services Incentives
As of January 1, 2024, USPS is offering two types of mail incentives: (1) the First-Class Mail and Marketing Mail Growth Incentives and (2) the Marriage Mail Incentive.
First-Class Mail & Marketing Mail Growth Incentives
To incentivize mailers to grow their volume in Calendar Year 2024 (CY24), the Postal Service will be issuing credit to mail owners who grow qualifying First-Class Mail or Marketing Mail volumes in CY24 relative to corresponding volume in CY23. Participants must meet all other requirements.
Learn MoreMarriage Mail Incentive
Marriage Mail is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. USPS will provide marriage mailers an incentive on Saturation USPS Marketing Mail letters and flats including Every Door Direct Mail® (EDDM®) pieces.
Learn More2024 Promotions
2024 Personalized Color Transpromo Promotion
The 2024 Personalized Color Transpromo Promotion enhances the value of First-Class Mail service by encouraging mailers of bills and statements to incorporate color marketing messaging to improve customer interaction. Mailers receive an additional 1% discount for reply mail inclusion.
Learn More2024 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
The 2023 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques.
Learn More2024 Emerging & Advanced Technology Promotion (now including Mobile Shopping)
The 2024 Emerging and Advanced Technology (now including Mobile Shopping) Promotion encourages mailers to incorporate emerging technologies such as Enhanced Augmented Reality, Mixed Reality, Virtual Reality, NFC, Video in Print, and mail integration with voice assistants (basic and advanced) or mobile technologies that facilitate convenient, seamless online shopping experiences.
Learn More2024 Reply Mail IMbA Promotion
The 2024 Reply Mail IMbA Promotion encourages QBRM and High Volume QBRM customers to adopt IMbA. Participants will need to enroll in IMbA and use either a static or serialized barcode.
Learn More2024 Informed Delivery Promotion
The Informed Delivery® Promotion (ID Promotion) enables mailers to use USPS's Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns through the Mailing Campaign Portal or submit their campaign elements via eDoc submission. Mailers that meet the ID Promotion requirements will receive their 4% promotion discount at the time of mailing. For 2023 ID Promotion, eDoc submitters are eligible for a 0.5% incentive on their successfully processed postage statements. More details on ID Promotion can be found in the ID Promotion guidebook.
Learn More2024 Retargeting Promotion
The Retargeting Promotion incentivizes marketers to send out personalized postcards to recent website visitors that didn’t convert.
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